36氪 was informed that the unmanned convenience store “Convenience Home” has received millions of RMB angel round investment, and the employer is Lianchuang Yongxuan Feng Tao.
At the time of the unmanned convenience store, the players such as Binguo Box, F5 Future Store, Shenlan Technology, Easy Go, and so on, Amazon, Rosen, Alibaba, Wal-Mart and other giants also tried the water.
“Convenience Home” was founded in March 2017 and is located in Shanghai. Convenience homes have two products: micro-unmanned convenience stores and medium-sized unmanned convenience stores. Compared with a lot of players, the convenience of convenience is: flexible.
The convenience of the "micro-unmanned convenience store", the smallest unit covers less than 1 square meter (0.68 square meters), the placement is more flexible, including subway stations, office buildings, colleges, etc., the cost of a minimum unit convenience store is about 13,000 yuan (may be lower after mass production). The smallest unit of unmanned convenience store, according to the distribution of people's traffic, "spelling" a convenience store with a larger unit area. Less than 100 people can be placed; about 100 people can be spelled two; more than 500 people can be spelled four. The convenience store's "medium-sized unmanned convenience store" is made up of six micro-convenience stores. At the same time, tables and chairs are added in the space to provide consumers with a rest area, which can be placed in relatively open communities and parks.
Technically, the convenience home has set up RFID in each shelf, and seals the gap in each corner to make the recognition rate higher. The process is very simple, use Alipay scan code to open the door, take it away, Alipay automatic deduction (WeChat is negotiating). In the future, convenienceists hope to make palmprint recognition on the door handle, and when the consumer performs the action of “opening the door”, it can be identified.
Conceptually, the convenience home is actually closer to the vending machine. The founder Fan Weiwei believes that the convenience home is an improvement on the traditional vending machine. On the one hand, most of the traditional vending machines are mainly beverages and fixed-package snacks, while convenience stores will mainly focus on the “fresh food” that conforms to the health trend; on the other hand, the traditional vending machine is shipped first. , re-shipment, the way the pipeline is displayed makes the space utilization low, if it is a fresh food, it may be deformed in the process of falling. Convenience homes can take the goods first and then deduct the money, which can be stacked and arranged in a dense manner, which makes the space utilization higher. “Under the same area, our delivery rate is twice as high as that of traditional vending machines.”
Convenience house selection logic is to choose different products according to different venues, such as meeting the white-collar brunch demand in office buildings, providing lunch, sandwiches, salads, etc.; providing snacks, lo mei, bread and so on in colleges and universities. Comparing the average customer price (14 yuan) of the whole family, the convenience store sets the average customer price to about 10 yuan. In addition, through small programs, consumers can feed back the food they want to eat and reverse the selection of categories based on the data.
In addition to micro and medium-sized convenience stores, convenience homes also have a third aspect of business – the transformation of traditional mom and pop stores. The offline husband-and-wife shop is characterized by different sizes and different sizes. The convenience store provides the unmanned convenience store renovation plan. First, the husband and wife store shares the site resources and divides the sales. Second, the joining method has a higher proportion of income. On the one hand, store owners do not need to guard the store for more than ten hours a day. On the other hand, in addition to no sales, they can extend other businesses to obtain more profits, such as milk tea and coffee.
“Whether it’s unmanned retail or retail, it’s essentially a retail business,” Fan said. Since it is a retail business, in the layout of outlets, it is necessary to stand on the overall perspective. "The most fear is Dongyitou and Xiyi stick."
The reasonable layout of points, lines and surfaces can minimize operating costs and logistics costs. There are two important factors to consider: the flow of people and the coordination of the placement points. The idea of the convenience home is to arrange a medium-sized unmanned convenience store in a crowded place, and then arrange 10 micro-unmanned convenience stores within a range of 100 meters to form a “minimum replenishment unit”. One person can Responsible for the replenishment of 20 equipment.
As for the cost of RFID labeling, Fan Weiwei is optimistic that the current label cost is 0.5-0.6 yuan, but with the popularity of RFID in the retail market, the price of RFID tags will definitely decrease.
After this round of financing, the convenience home will establish a trial operation point in Shanghai, a medium-sized + micro-unmanned convenience store, and it is expected to lay 20 outlets. Currently, convenience stores are seeking Pre-A rounds of financing to expand production and launch operations.
On the team side, CEO Fan Weiwei graduated from Harbin Institute of Technology. He was the manager of the Northern Region of the Commercial Software Channel Department and was a serial entrepreneur. COO Wu Wei is a master of Shanghai Jiaotong University and has been continuously pioneering in the field of FMCG. CTO Peng Genggeng graduated from Shanghai University with a major in computer engineering and served as a senior engineer in the advertising platform department of Tencent OMG Business Group.
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